WHAT WE DID
Brand strategy, Rebranding, tone of voice, Marketing strategy, brand story, website, copywriting, visual design, photography, creative direction
For 5 years, Salsa Shop has been fully focusing on food: rolling the best burritos of the Netherlands. With big ambitions of becoming the Freshest Mexican in Europe, a strong and solid brand must roll along. That was the starting point.
So, we asked the question: What happens after the first bite? People get hooked. But, if we say ‘hooked’, we really mean crazily hooked. The big magic happens. Salsa Shop doesn’t sell burritos anymore. No, they create holy experiences. The essence of the brand we built.
Adding Mexican flavour in a fun(ky), fresh and personal way
SPECIAL THANKS TO
Eugenie van de Poll, Sarah Meers, Annerieke Glaser, Chris Cornea, Femmie Mulder, Esmée Geeratz, Valentina Vos (photography), Frank Brandwijk (photography)