Marie Jo

WHAT WE DID

Video concepts, storytelling, and copywriting for brand campaigns and interview campaigns

VIA

pup creative agency

YEAR

2018

Lingerie label Marie Jo believes in women. Fierce women. Women who adopt the role of mother, lover, friend, ánd entrepreneur — all at once. They run their variety of worlds with conviction and power from within — every day again. These women are Marie Jo’s ‘every day heroines’.

Remember, Woman, you were born life giver, miracle creator, magic maker

First thing that pops up with ‘Valentine’s Day’? Cheesy? We thought so. Let’s bring it back to the essence: love. For this Valentine’s brand campaign we asked ourselves: What is love? What does it mean to be loved? For sure, you get 237887 different answers right. But, as we grabbed the essence, we found something. No one else can give you love, except when you give it yourself first. And then, you can open up so love can flow boundlessly. The essential idea of the brand campaign and story.

Do you let love in?

SPECIAL THANKS TO

Thamar Luthart, Judith Knubben, Regina Sepp (photography), Sterre van Rossem

Let’s talk! Be bold, don’t be shy.

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