WHAT WE DID
marketing strategy, club concepts, festival concept, social media, copywriting
MIMI 秘密 — where Thursdays had to be like Fridays. But, silent Fridays. Secret Fridays. Where no one needs to know the next day you were there. Especially not your boss. No social sharing and no atmospheric photos, but detail shots without faces so no one will ever know you were there giving all you got. A feeling of togetherness for those who were there. For the ones who missed out, only mystery remains. Pssst, can you keep a lil’ secret?
SPECIAL THANKS TO
Annerieke Glaser, Lo Andela (photography), Joey Andela