By the Creek Festival

By the Creek Festival

WHAT WE DID

BRAND STRATEGY, BRAND VIDEO CONCEPT, BRAND ACTIVATION CONCEPTS, EVENT PROGRAM CONCEPTS, MAIN STAGE NAME

Created By

ANNERIEKE GLASER, EVA VAN KEIJSTEREN (ODE TO A), JET VAN BEEK, DYLAN WERKMAN

YEAR

2018

For the promotion of By the Creek festival, we wanted something that stood out. Something that must be felt. All in one day, just like the festival. So, the different day moods became our basis for the brand video. By the Creek Festival attracts different urban subcultures loving different music styles. Unity is found in emotion, sharing the fire for music and the need of escaping big city life. For life…by the creek.

So, we developed four video concepts — four day parts, four moods, four distinctive vibes, four stories…becoming one story in the end. We picked out one video to show you: noon. All videos embrace the feeling that life is best by the Creek.

What she felt was a lighthearted sort of compassion

A swish of tender hilarity, getting the better of all her sores and hollows

for the time given

Let’s talk! Be bold, don’t be shy.


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